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Gem Fletcher

Creative director, writer, podcaster and photo director, Gem Fletcher works across visual-cultural fields, focusing on emerging talent in contemporary photography and art. She is the photo director of Riposte Magazine, and hosts a photography podcast, The Messy Truth.

Alma Haser’s works in progress

Reading Time: 4 minutes First featured in BJP in 2010 with her graduation project, Alma Haser came to wider attention two years later with a work titled The Ventriloquist. Struck by the identical, bowl-cut hairstyles of two close friends, Luke and James, she took their portrait – and image earned her a place on the shortlist for the Taylor Wessing Photographic Portrait Prize. Despite the attention, Haser became disillusioned with 2D images and began to incorporate a form of paper manipulation to create her signature aesthetic. Rather than flattening the world around us, she now folds it into something new. “Experimentation has shaped my identity as an artist,” she says. “I’m always thinking about different sculptural approaches to photography and how I can build layers into the work.”

Getting ahead through instinct – Jack Davison’s constant experimentation

Reading Time: 4 minutes “I recently did a talk for students and none of them were taking any pictures or trying things out,” says Jack Davison, a self-taught photographer from Essex, and one of BJP’s Ones To Watch talents in 2016. “They were all writing down ideas and planning projects, but not shooting. I kept telling them, ‘You need to make all your mistakes now, before you start showing people’.”

Growing up, his dream was to become a marine biologist, and when it came to choosing a degree subject, he opted for English literature and the University of Warwick. But he was also interested in photography and, curious about the trend for sharing photographs online, grew his Flickr profile and developed his technique all the way through his studies. “Experimenting is a big part of my work,” he says.

Viviane Sassen on creativity and experimentation

Reading Time: 4 minutes “When I was younger I was jealous of photographers who had their own very personal subject matter and aesthetic. It’s so important to allow yourself the freedom to be truly creative,” says Dutch artist Viviane Sassen. “Experimentation is central to my practice.”

Sassen’s daring and idiosyncratic approach hangs somewhere between fashion and fine art. At the core of her practice is an understanding of the importance of constant experimentation, thus making her images complex, unexpected and disarming. Her works are often an exchange or interaction between different elements, contributing to the tactility and physical quality of images. Colour, shape, powder and paint are just some of the tools she uses as enhancers.

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