Through a sensitive understanding of what it might offer artists, a new exhibition showcasing eight contemporary photographers at Amsterdam’s Huis Marseille makes a case for Instagram’s significance
We are standing on shifting ground. For the last decade, we have seen photographers harness social media platforms as a way to rebalance how institutional power is wielded – holding space for the multiplicity of voices that have been overlooked, excluded, and erased from Western art’s narrative. The internet and social media have brought about a flatness in cultural production. Photographers can publish their own work, build their own audiences, crowdfund their own books and curate their own shows. They can stand up to injustice, hold institutions accountable, and accelerate a conversation around transparency, ethics and equity.
For artists who grew up on Tumblr, Facebook and Instagram, sharing work is inherently part of their creative process. These platforms are places in which they create, and the relationships they have with their communities is a reflection of this. In the intimate and unpolished sharing, we see them describe a process, the ideas behind that process, and the application of that process as a shared experience. They see no division between what constitutes their work in the art world and its role in the world. A vibrant bi-product of this is a potent act of demystifying art and practice, imagining a new sort of art for our times rooted in community and accessible to all.
Photography has a long history of responding to cultural shifts, but there is still a distance between what’s happening online and what’s happening in institutions. A new exhibition at Amsterdam’s Huis Marseille, Museum of Photography, Infinite Identities – Photography in the Age of Sharing seeks to close this gap, making a case for Instagram’s significance through a more sensitive understanding of what it might offer artists and the wider art world.
The show displays the work of eight photographers — Farah Al Qasimi, Coco Capitán, Myriam Boulos, Martine Gutierrez, Frida Orupabo, Santi Palacios, Thomas Lohr and Nick Sethi — who use Instagram to develop aspects of their photography. “The word ‘Instagram’ is off-putting,” says the curator and museum director Nanda van den Berg, “but this new medium invites artists to look at the world around them and develop a new iconography. I compare it to the impact of the polaroid or the handheld camera, and how these formats enabled new ways of looking.”