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London Art Fair's Photo50: The Fascination of Dealing with the Other Sex

Reading Time: 7 minutes
Each January, London Art Fair dedicates exhibition space to photography, inviting a curator to select 50 images along one common idea. The 2016 edition of Photo50 at LAF (which runs at Business Design Centre, 20-24 January) is curated by BJP contributor Federica Chiocchetti, whose theme is ‘Feminine Masculine: On the Struggle and Fascination of Dealing with the Other Sex’. She explains her interest in curating an exhibition that grapples with the mysterious dynamics that operate between men and women. – BJP

“It is absurd to divide humanity into men and women. It is composed only of femininity and masculinity.”
Valentine de Saint Point
‘Manifesto of the Futurist Woman in response to F. T. Marinetti’, 1912
“In the end every definition of male and female is personal, and it’s that idiosyncrasy we value, need and hope to encourage. Who do we think we are? A work in progress ♂♀”.
Vince Aletti, ‘Male Female’, 1999

‘Feminine Masculine’ presents an unfinished and personal exploration of the dynamics between the opposite sexes. This mysterious topic, at times ineffable and immaterial, often seems to be ‘beyond the camera’s reach’.
The collision of the words contained in the aforementioned quotes with a number of strikingly elusive sequences and dialogues from Jean-Luc Godard’s 1966 film ‘Masculin Féminin’ – where the male/female discrepancy between speech, thought and reciprocal understanding emerges in all its restlessness – prompted a certain curiosity to look at women and men in relation to one another, instead of focusing on gender as an individual entity.

Egg shell pink set, from the series Empty Porn Sets, 2010 © Jo Broughton
Egg shell pink set, from the series Empty Porn Sets, 2010 © Jo Broughton
Godard’s film has loosely guided the development of this exhibition. Principally, through its emphasis on the hormonal revolution that is youth, asking questions without the intention to resolve them, and being punctuated by a number of masterfully crafted jump cuts, where, in the English edition, adroitly juxtaposed subtitles further evoke the estrangement and longing between male and female’s universes.
In our age heteronormativity has been boldly undermined in certain areas of the world and more and more, the internet is the agora for sexual and romantic encounters, as well as the place for projecting a staged and self-promotional image of happiness and success. The intention of this exhibition is to navigate – somewhat frantically – through male-female relations, from rigidity to flux, via obsession and boredom, questioning their refractoriness to photography. ‘Feminine’ and ‘Masculine’ are almost monolithic categories, often treated as binary oppositions, and imbued with fossilized prejudices and clichés.
From the series 25 Weeks of Winter (2) © Ekaterina Anokhina
From the series 25 Weeks of Winter (2) © Ekaterina Anokhina
Anne Carson in her compelling book Eros the Bittersweet (1986), describes ‘Eros’ as ‘always a story in which lover, beloved and the difference between them interact. The interaction is a fiction arranged by the mind of the lover. It carries an emotional charge both hateful and delicious and emits a light like knowledge’. It is precisely this interaction/ fiction between women and men, its emotional paradox and its presumed ‘unphotographibility’ that are under playful scrutiny in the exhibition ‘Feminine Masculine’.


Presented with a feminine narrative voice, the exhibition primarily – yet not exclusively – features the work of contemporary female artists who subtly respond to the struggle and fascination of dealing with the other sex. With no intention of offering definitive answers, it aims to be a whimsical and allusive visual journey into heterosexuality and stereotypes, mixing satire, sadness, romanticism and emotional clichés.
The exhibition is divided into five sections, each corresponding to a different room: ‘He loves me, He loves me not’; ‘Till Death Do Us Apart’; ‘Ennui and Obsession’; ‘Carrying-On without Them’ and ‘Wrap Thee with Fluctuant Winds’.

Upon the Steps, from the series At First Sight, 2014-5 © Natasha Caruana
Upon the Steps, from the series At First Sight, 2014-5 © Natasha Caruana
From the participatory series Love is... © EJ Major
From the participatory series Love is… © EJ Major
‘He loves me, He loves me not’, also known as ‘the daisy oracle’, is an old, somewhat naïf game of French origins, where a person is trying to find out whether the beloved returns the affection or not, by pulling the petals from a daisy one by one, and repeating the phrases ‘he loves me’, ‘he loves me not’.
The last petal determines the verdict. Intriguingly, the original French version has five options – he loves me a little, very much, passionately, madly or not at all – namely in French there’s only one out of five chances that the person doesn’t love you, whilst in English – and in many other cultures that adopted the game – there’s a 50% chance that they don’t return your affection.
The game has also a subtly erotic connotation, given that to reach the final verdict – contained in the last petal – you have to ‘denude’ the daisy. In this section of the exhibition, arranged as a ‘daisy game’ on the walls, the attention is on relationships’ nuanced and often imperceptible metamorphosis, from the ‘eternally inexplicable phenomenon’ we call love at first sight to separation and lovesickness, via complicity and adultery.
‘Till Death Do Us Apart’ is a somewhat disquieting phrase from the marriage liturgy in the Book of Common Prayer. The boundary between its romantic solemnity and threatening premonition is very subtle. A sublime yet horrifying image from Carson’s Eros the Bittersweet, comes to mind: “At night falling asleep they dream the same dream, where they watch fire move along a rope that binds them together, but it is unlikely they remember the dream in the morning”.
The idea of a burning rope that binds a couple together sets the atmosphere for the second section of the exhibition, in which we look at marriage, sex, failure and death. Formal unions with their contractual obligations and monotony may exert some psychological side-effects on passion and spontaneity. Love always comes with its ambivalent and potentially degenerate drift when it ‘leaves off’ and ‘hate begins’, as Anna Karenina famously remarks on her way to Moscow Station.
From Mannequins & Mankind © Dicipula
From Mannequins & Mankind © Dicipula
‘Till Death Do Us Apart’ has become such a cliché expression, being appropriated over time for song titles, TV series etc., and it reaches its climax in popular culture with Danny DeVito’s 1989 movie The War of the Roses. Here we witness its most materialistic and literal interpretation, as the married couple actually die at the end, falling from the expensive chandelier of their mansion house in a nauseating divorce battle, where none of them wants to leave the property to the other.
The sentence also resonates with a more political and socio-cultural undercurrent, if we think about Italian performance artist Pippa Bacca, to whom this section is quietly dedicated. Bacca was raped and strangled in Turkey in March 2008 during her performance ‘Brides on Tour’, for which she embarked on a hitch-hiking pilgrimage around countries devastated by conflicts. She was celebrating fraternity dressed as a ‘Peace Bride’ and wearing white high-heeled shoes, only to take the wedding dress off to sleep or to wash it.
From the series Tediousphilia 2014-5 © Laia Abril
From the series Tediousphilia 2014-5 © Laia Abril
Henry My Neighbor, from the series Taking Off © Mariken Wessels
Henry My Neighbor, from the series Taking Off © Mariken Wessels
The sections ‘Ennui and Obsession’ and ‘Carrying-On without Them’ abound with cinematic elements as visitors are led through a number of video pieces and stills that explore concepts of boredom; with young couples selling sex performances online, of infatuation with sex-symbolism and groupies, and the role of cinema in fabricating beliefs and stereotypes around notions of porn, love and relationships.


There is a somewhat paradoxical connection between the tediousness of constant propinquity with one’s partner, the desire to bring into the ‘picture’ a third subject – albeit a virtual one, a voyeur par excellence – and the absolute lack of physical contact with one’s idol despite the fanatical encounter with a plethora of images that represents him in the media. ‘Idol’ after all means ‘image of a deity as an object of worship’. Boredom and obsession are here intriguingly intertwined around the idea of how perception can become dangerous. Photographs and moving images are wonderfully mischievous in their ability to manipulate perception and instil beliefs. Godard was not lying when he said that “cinema is the most beautiful fraud in the world”.

Maya Rochat_Es stinkt der Mensch, solang er lebt park © Maya Rochat
Maya Rochat_Es stinkt der Mensch, solang er lebt park © Maya Rochat
In the final section entitled ‘Wrap Thee with Fluctuant Winds’, a verse from ‘The Masque of the Elements’ by German-American poet, architect and translator Herman Scheffauer (1912), the idea is to consider flux, liquidity and liberation. From the longing to be roving to the abandoning of prejudices and beliefs, the viewer is invited to embrace a vibrant impetus and accept to be challenged. Ideologies are there to be undressed and images to confront us with the unconventional, confuse our assumptions and entrenched readings, to interrogate our perceptions.
Perhaps lurking behind this year’s theme there is an unconsciously self-critical message to pay homage to certain women’s somewhat comical habit of over-analysing everything, which is probably what scares/bores the average man.
With this exhibition I can only suggest a very personal prelude on a complex and mastodontic topic. I would like you to think of these walls/rooms as a starting point, a region of an atlas that is waiting for further and multiple explorations.
Photo50 is curated by Federica Chiocchetti, Founding Director of the photo-literary platform Photocaptionist. It will be on show at London Art Fair between 20-24 January. Find more information here.

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