Fashion photographer Daniel Sachon is only 19, but in the last five years he’s racked up experience working for clients and publications like Models1, Select Models, Papercut Magazine, Fiasco Magazine and Slang Magazine.
Disruptive Innovation, his first solo exhibition, is currently on show at the Londonnewcastle Project Space in east London. It features key images from his nascent body of work, including his playful reimagining of iconic photos of Marilyn Monroe. Sachon presents ‘Millennial Marilyn’ with contemporary products – an iPhone, a Starbucks cup.
Perhaps a comment on rampant consumerism and the bastardisation of iconography or merely combining two recognisable ‘brands’ from different eras, Sachon is keen to explore this dynamic. “I’m inspired just as much by the art world as I am by the worlds of advertising and pop culture,” Sachon says. “Despite being inspired by both worlds and seeing so many similarities between the two, society seems to constantly disparage this link which I find inspiring and frustrating in equal measure.”
“In this exhibition, I try to walk the fine line between these two worlds, creating an aesthetic which enables the two to intertwine. I feel we are living a time where the relationship between these two worlds is now more fluid than ever.”
Disruptive Innovation is showing at the Londonewcastle Project Space until the 17th December.