Hasselblad to launch CMOS sensor-based, medium format camera

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“This pioneering 50-megapixel CMOS sensor camera is based on our H5D-50 model but will offer a faster capture rate, longer shutter speed capability and much greater ISO performance,” says Ove Bengtson, Hasselblad’s product manager. “It will provide greatly improved live video in Phocus and will also be available with multishot functionality.”


It is believed the new sensor has been developed in collaboration with Sony, which signed a partnership deal with Hasselblad in 2012.

Bengtson adds: “We believe this will provide a highly compelling option for professional photographers who prefer a more versatile camera that enables them to immediately embrace a wider range of photo disciplines while still encapsulating the exceptionally high-end image quality associated with Hasselblad.”

Hasselblad expects to release the new camera in March.