Creative Brief

Creative Brief: Andrea Kurland, Huck

Reading Time: 4 minutes When the first issue of Huck went to press in 2006, it was quite different to what it is today. Started by a team of friends passionate about the skate and surf scenes, and formed soon after the closure of Adrenalin magazine, where many of them had worked, it championed the personal stories of the sports’ icons and surrounding culture, rather than the action. Though still passionate about radical culture, Huck is now decidedly less niche.

“Over the years, the voice we’ve always had as an alternative to the mainstream became more relevant to more people,” says Andrea Kurland, who has been part of the team from the start, and became editor-in-chief in 2010. “As we’ve grown, the generation that grew up with us has become more socially and politically engaged. This is now very embedded in the magazine, so we’ve been bolder and braver with this particular world stance.”

13 November 2018

Creative Brief: Emily Keegin, The Fader

Reading Time: 4 minutes Asked to describe the style of photography featured in The Fader, the celebrated music journal launched in New York in 1999 championing contemporary style and emerging artists, Keegin shoots back with, “All-you can-eat buffet”. The magazine’s photo director since 2015, having previously worked for Time and Bloomberg Businessweek, she describes her preferred aesthetic as “manic”, explaining, “I like all kinds of photography and am happiest when genre, style and hue smash into each other on the same page”.

While her predecessors championed intimacy and authenticity, gaining unusual access to musicians and shooting them in relaxed pose in natural light, Keegin’s approach injects flash, colour and surrealism. “To me, great photography is the result of an emotional connection between a photographer and her subject,” she says. “This form of interpersonal magic is not genre specific or the result of a certain set of aesthetic constraints.”

15 October 2018