Olympus announces PEN E-PL7

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It seems the engineers behind the new Olympus PEN E-PL7 have pulled out all the stops to create a camera that is tailored to capture selfies.

Announced today, the compact, light-weight, retro-styled camera with its all-metal finish, is priced £500, and comes with a slim-line 14-42mm f/3.5-5.6 EZ pancake zoom lens, a large, flip-down and tiltable LCD touchscreen, and automatic ‘selfie mode’ settings, including wide-angle lens position and portrait mode.

Live Guide allows users to check and adjust settings manually using a sliding scale on the LCD screen without the need for menu navigation, which is meant to make handling easier, especially self-portraits.


The camera comes with a 16.1 megapixel sensor and built-in wifi, allowing users to share images via their (compatible) smart phone and the bundled Olympus Image Share app, available for both Android and iOS.

Users will also be able to take advantage of options that include sequential and self-timer interval shooting. Using the flip-down screen, it will be possible “to frame and shoot a series of pre-timed, sequential still or video selfies… without even touching the camera, by simply tapping your smart phone,” claims the company.

While Olympus admits that an interchangeable-lens camera allowing users to release the shutter remotely via a smart phone is not new, E-PL7 users will be able to zoom in and out without touching the camera, the company says, and adjust aperture and shutter speed settings in real time before being able to preview the effect on a smart phone screen.

Aimed at “people with an eye for style”, the Olympus PEN E-PL7 is available with a white, vintage-style silver or classic black finish from early October.

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