1854 Presents: Wyatt Clarke and Jones on the changing world of commercial photography

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James Gerrard-Jones talks to 1854 presents about Wyatt Clarke & Jones, a company linking fine art photography to commercial advertisement.

In this recorded event, 1854’s Zoe Harrison talks with James Gerrard-Jones, Managing Director at Wyatt-Clarke & Jones, an agency at the heart of the mainstream advertising establishment, specialising in introducing the work of non-advertising photographers. By working with fine art photographers such as Laura Pannack, Cian Oba-Smith and Julia Fullterton-Batten, Wyatt-Clarke & Jones works to bring the artistic vision of photographers into popular marketing. 

“The world is saturated with images, and getting the client’s messages to the audience is an art form in itself,” explains Jones. By demythologising the world of commercial photography, Jones is able to demonstrate how working in marketing can support an artistic career. By telling the stories of those he has worked with, he argues against taboos of commercial photography, focusing on how the industry can open doors, fund personal projects, and creative new networks.

‘As you know, we believe our speakers’ time is valuable. While this talk is free, James has requested that donations for this talk go to Watford Women’s Centre  (100% of donations go directly to Watford Women’s Centre).

Isaac Huxtable

Isaac Huxtable joined the British Journal of Photography in October 2020, where he is currently the Editorial Assistant. Prior to this, he studied a BA in History of Art at the Courtauld Instititue of Art, London.