Reading Time: 5 minutes As we approach one year since Covid-19 was declared a global pandemic, four commercial photographers reflect on the lessons they’ve learned, and how to continue growing professionally when work is sparse
Reading Time: 5 minutes
Reading Time: 5 minutes Gia Goodrich’s practice is built around authentic representation — when brands want to do better, they come knocking. Here, she discusses how to market yourself, and make an impact
Reading Time: 7 minutes Fashion photographer Sølve Sundsbø was awarded an Emmy in 2011 for his direction of a series of short films, shot for the website of the The New York Times Magazine. The series, 14 Actors Acting commissioned by Kathy Ryan, was acclaimed as a “new approach”, but the Norwegian photographer claims he simply “dabbles” in film.
“I’m not proficient or even adequate yet,” he says. “But film is a way of rejuvenating the work I’ve already done. It’s like a little vitamin boost.”
Sundsbø’s photography career has been meteoric. Four months into a course at the London College of Printing, he attracted the attention of Nick Knight, and became his assistant for the next four years. Now he’s a regular in Italian Vogue, Visionaire and W magazine. His commercial clients include Chanel, Hermès, Nike and Yves Saint Laurent and, outside the fashion world, Royksopp, Friendly Fires and Coldplay have all chosen his work for their album covers.
Reading Time: 3 minutes Nadine Ijewere has been interested in fashion imagery since she was a girl but it wasn’t until she studied photography at the London College of Fashion that she began to pick up on some of its more unsettling undertones – particularly the stereotypes used in the portrayal of non-Western cultures. The Misrepresentation of Representation, an early project that she completed at university reflected on Orientalism and how it came to rigidly define certain cultures for a Western audience.
Reading Time: 5 minutes “The Face had a different theme every issue and were planning an issue on sex, so Graham Rounthwaite [the art director] said ‘Can you photograph in clubs and sixth form parties and get an idea of young kids’ idea of love?’”says Ewen Spencer. The feature became a regular spot, sometimes shot by Spencer and sometimes by another photographer, a writer going along each time to talk to the kids they found. But it became an ongoing interest for Spencer, who started to pursue it in his own time as well as on commission, and images from the series have now been published as a book by Stanley Barker