It’s free to enter, anyone from anywhere can enter, it’s helped launch photographers such as Paul Salveson, Joanna Piotrowska, and Emmanuelle Andrianjafy, and its winner is announced at Photo London and publishes a book with the prestigious MACK. It is the First Book Award, and in just eight years it’s become a firm fixture on the photobook calendar – and yet so far it’s only received 300 or so submissions per year. How come?
Well, until now MACK has organised it with the help of an international panel of nominators, meaning that only those photographers recommended by this group of curators, editors, and educators could get involved. But now all that’s changed, with the first-ever open-entry First Book Award accepting dummies from anyone who wants to submit. “One of the things we are attempting to remove is the notion that unless you’re connected, unless you’re in the know and have contacts in that sphere, you can’t go forward,” says Michael Mack, founder of MACK. “We want to discourage that idea.”