Preconceptions and stereotypes about Northern England are so entrenched that it can be hard to know how they got there, but curators Lou Stoppard and Adam Murray hope to change that this winter with a show examining how photography, fashion and art have developed in the region over the last century. And in doing so, they hope to demonstrate – and celebrate – North England’s immense influence on global culture and style. Running from 08 November-04 February at Somerset House, North: Fashioning Identity continues a show that Stoppard, SHOWstudio’s editor-at-large, and Murray, academic and lecturer at Manchester School of Art and Central Saint Martins, exhibited at earlier this year. Featuring over 100 works, the exhibition includes fashion photographers such as Alasdair McLellan, Corinne Day, David Sims, and Glen Luchford, but also documentary photography dating from the 1930s to the present day.
“The idea was why don’t we go back to the market and put these clothes back in their home, back where they came from,” says Britt Lloyd, a young fashion photographer from North London. Working in digital photography for Showstudio, Lloyd has recently collaborated with Martine Rose and Machine-A to shoot a captivating menswear range which speaks to the communities of Seven Sisters and North London. Lloyd’s bold series does not follow traditional stylings of the male fashion industry, which she believes needs to change quickly.
Digital fashion started in earnest in 2000, when photographer Nick Knight launched Showstudio.com. The site…