“The idea was why don’t we go back to the market and put these clothes back in their home, back where they came from,” says Britt Lloyd, a young fashion photographer from North London. Working in digital photography for Showstudio, Lloyd has recently collaborated with Martine Rose and Machine-A to shoot a captivating menswear range which speaks to the communities of Seven Sisters and North London. Lloyd’s bold series does not follow traditional stylings of the male fashion industry, which she believes needs to change quickly.
