I once found a John Hinde postcard of Woburn Zoo tucked into a second-hand book; if you’ve grown up in the UK you too may have come across these iconic images in the wild – or in Martin Parr’s 2011 compilation Our True Intent is all for Your Delight: The John Hinde Butlin’s Photographs.
Now Hinde aficionados can find another compilation of John Hinde work, titled John Hinde Collection. Born in Somerset in 1916, Hinde was a capable photographer in his own right but hit the big time in the 1950s and 60s with his company, John Hinde Ltd, which specialised in creating brightly-coloured, ever-optimistic postcards. Established in 1956 and sold in 1972, John Hinde Ltd created postcards of Britain, Ireland, and many European and African countries, created by a stable of photographers such as Elmar Ludwig and Edmund Nagele as well as by Hinde himself.