In 1920s America, at the dawn of the automobile age, diners and souvenir shops sought new, creative ways to lure drivers into their roadside establishments. The result was eccentric structures all along America’s Sunbelt, designed to be spotted from miles away. The roster includes owls, dinosaurs, coffee-pots, and even a Mexican giant standing on a roof serving nachos and beer. At the time, the architectural establishment dismissed these structures as “monstrosities”, but they flourished nevertheless, and now they’re even celebrated.