It can be tough breaking into an industry known for its dog-eat-dog reputation, but a good attitude goes a long way – as long as its accompanied by talent. Based between Exeter and London, 22-year-old photographer Harry Cooke is taking on the fashion world with an open spirit, a sharp eye, and a pinch of salt. “The fashion industry is a weird one – I am always hearing stories of bad experiences,” says the Arts University Bournemouth graduate. “But I always think the concepts, teams and shoots that I put together are relaxed and fun. Taking life too seriously is a dangerous thing, and that’s what I aim to bring to the world of fashion. Goodbye seriousness!”