Six years ago, when John Arsenault first started taking photographs of flowers, they were intended as modern-day love letters to his new boyfriend. Posted on Instagram with the ambiguous title ‘For You!’, the tender images depicted roses the NYC-based, fine-art photographer had picked out for his lover – but the identity of that new beau stayed private at the beginning. Six months later he was ready to reveal the secret recipient – his partner, and now his husband, Raf. Shortly afterwards For You! became a series for everyone, as Arsenault started tagging all the people he was thinking of while photographing the flowers. For You! Was completed in 2017, when he captured the image ‘9:15am, Haverhill, Massachusetts’ at his aunt’s home. “I took the image and knew immediately it was the final image of the series,” he says, adding that he used the same simple facts for the captions of each of his images – the time, the date, and often the location.