George McLeod

Winning bodies of work

George McLeod is a London-based fine art and fashion photographer. After building a darkroom in his dad’s attic when he was 16, he went on to study photography at Nottingham Trent University, from which he graduated in 2003. For a while after, he strayed from his original focus as he pursued a career in writing music for TV and film – though he continued to shoot fashion editorials in his spare time for brands such as Louis Vuitton, Prada, Fendi and Bvlgari, among others. In 2019, after finding inspiration for a fine art photography project, he decided to further dedicate himself to the medium. He is currently developing a practice in which he can combine his love for photography with his passion for short story writing and music. 

McLeod’s recent project Tree Huggers From The Future centres around a fictional encounter with time travelling ecotourists. The mysterious figures have returned to the past to study trees, which have ceased to exist in their future reality. McLeod documents their interaction with the surrounding woodland, which is by turns joyful, humorous, and sombre (after all, none of them have ever seen a tree before). Whilst photographing these anonymous time travellers, McLeod asks them about the future. In order to “preserve causality”, they are unable to be forthcoming with their answers, and can only tell him that they are willing to risk it all to save the trees, which for so many generations have been taken for granted.

Tree Huggers From The Future